How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment

Andreas Blicher; Rob Gleasure; Ioanna Constantiou; Jesper Clement

doi:10.1007/978-3-031-13064-9_6

How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment

Andreas Blicher^*, Rob Gleasure, Ioanna Constantiou, Jesper Clement

^*Corresponding author af dette arbejde

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstract

This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect decision making. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals versus pictures of groups. We then conducted an experiment using physiological measures. The results from the experiment show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

Originalsprog	Engelsk
Titel	Information Systems and Neuroscience - NeuroIS Retreat 2022 : Conference Proceedings
Redaktører	Fred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph, Gernot R. Müller-Putz
Antal sider	11
Udgivelsessted	Cham
Forlag	Springer
Publikationsdato	2022
Sider	61–71
ISBN (Trykt)	9783031130632
ISBN (Elektronisk)	9783031130649
DOI	https://doi.org/10.1007/978-3-031-13064-9_6
Status	Udgivet - 2022
Begivenhed	14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022 - Vienna, Østrig Varighed: 14 jun. 2022 → 16 jun. 2022 Konferencens nummer: 14 http://www.neurois.org/neurois-retreat-2022/

Konference

Konference	14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022
Nummer	14
Land/Område	Østrig
By	Vienna
Periode	14/06/2022 → 16/06/2022
Internetadresse	http://www.neurois.org/neurois-retreat-2022/

Navn	Lecture Notes in Information Systems and Organisation
Vol/bind	58
ISSN	2195-4968

Emneord

Crowdfunding
Decision making
Cancer
NeuroIS
GoFundMe

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Citationsformater

Blicher, A., Gleasure, R., Constantiou, I., & Clement, J. (2022). How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. I F. D. Davis, R. Riedl, J. vom Brocke, P.-M. Léger, A. B. Randolph, & G. R. Müller-Putz (red.), Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings (s. 61–71). Springer. https://doi.org/10.1007/978-3-031-13064-9_6

Blicher, Andreas ; Gleasure, Rob ; Constantiou, Ioanna et al. / How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. red. / Fred D. Davis ; René Riedl ; Jan vom Brocke ; Pierre-Majorique Léger ; Adriane B. Randolph ; Gernot R. Müller-Putz. Cham : Springer, 2022. s. 61–71 (Lecture Notes in Information Systems and Organisation, Bind 58).

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title = "How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment",

abstract = "This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect decision making. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals versus pictures of groups. We then conducted an experiment using physiological measures. The results from the experiment show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.",

keywords = "Crowdfunding, Decision making, Cancer, NeuroIS, GoFundMe, Crowdfunding, Decision making, Cancer, NeuroIS, GoFundMe",

author = "Andreas Blicher and Rob Gleasure and Ioanna Constantiou and Jesper Clement",

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booktitle = "Information Systems and Neuroscience - NeuroIS Retreat 2022",

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Blicher, A , Gleasure, R , Constantiou, I & Clement, J 2022, How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. i FD Davis, R Riedl, J vom Brocke, P-M Léger, AB Randolph & GR Müller-Putz (red), Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. Springer, Cham, Lecture Notes in Information Systems and Organisation, bind 58, s. 61–71, 14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022, Vienna, Østrig, 14/06/2022. https://doi.org/10.1007/978-3-031-13064-9_6

How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. / Blicher, Andreas ; Gleasure, Rob ; Constantiou, Ioanna et al.
Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. red. / Fred D. Davis; René Riedl; Jan vom Brocke; Pierre-Majorique Léger; Adriane B. Randolph; Gernot R. Müller-Putz. Cham: Springer, 2022. s. 61–71 (Lecture Notes in Information Systems and Organisation, Bind 58).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment

AU - Blicher, Andreas

AU - Gleasure, Rob

AU - Constantiou, Ioanna

AU - Clement, Jesper

N1 - Conference code: 14

PY - 2022

Y1 - 2022

N2 - This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect decision making. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals versus pictures of groups. We then conducted an experiment using physiological measures. The results from the experiment show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

AB - This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect decision making. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals versus pictures of groups. We then conducted an experiment using physiological measures. The results from the experiment show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

KW - Crowdfunding

KW - Decision making

KW - Cancer

KW - NeuroIS

KW - GoFundMe

KW - Crowdfunding

KW - Decision making

KW - Cancer

KW - NeuroIS

KW - GoFundMe

U2 - 10.1007/978-3-031-13064-9_6

DO - 10.1007/978-3-031-13064-9_6

M3 - Article in proceedings

SN - 9783031130632

T3 - Lecture Notes in Information Systems and Organisation

SP - 61

EP - 71

BT - Information Systems and Neuroscience - NeuroIS Retreat 2022

A2 - Davis, Fred D.

A2 - Riedl, René

A2 - vom Brocke, Jan

A2 - Léger, Pierre-Majorique

A2 - Randolph, Adriane B.

A2 - Müller-Putz, Gernot R.

PB - Springer

CY - Cham

T2 - 14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022

Y2 - 14 June 2022 through 16 June 2022

ER -

Blicher A , Gleasure R , Constantiou I , Clement J. How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. I Davis FD, Riedl R, vom Brocke J, Léger PM, Randolph AB, Müller-Putz GR, red., Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. Cham: Springer. 2022. s. 61–71. (Lecture Notes in Information Systems and Organisation, Bind 58). doi: 10.1007/978-3-031-13064-9_6