Abstrakt
In this research, we demonstrate that despite various positive outcomes of having clearly and confidently defined and internally consistent self-beliefs (i.e., self-concept clarity, or SCC), in experiences shared with strangers such as communal tables in cafés, low SCC individuals are happier than high SCC individuals.
Originalsprog | Engelsk |
---|---|
Titel | E - European Advances in Consumer Research |
Redaktører | Maggie Geuens, Mario Pandelaere, Michel Tuan Pham, Iris Vermeir |
Antal sider | 1 |
Vol/bind | 11 |
Udgivelsessted | Duluth |
Forlag | Association for Consumer Research |
Publikationsdato | 2018 |
Sider | 106-107 |
Status | Udgivet - 2018 |
Udgivet eksternt | Ja |