How Does Self-concept Clarity Influence Happiness in Experiential Settings? The Role of Strangers Versus Friends

Ezgi Merdin-Uygur, Gülen Sarial Abi, Zeynep Gürhan-Canli, Özlem Hesapci

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

Abstrakt

In this research, we demonstrate that despite various positive outcomes of having clearly and confidently defined and internally consistent self-beliefs (i.e., self-concept clarity, or SCC), in experiences shared with strangers such as communal tables in cafés, low SCC individuals are happier than high SCC individuals.
OriginalsprogEngelsk
TitelE - European Advances in Consumer Research
RedaktørerMaggie Geuens, Mario Pandelaere, Michel Tuan Pham, Iris Vermeir
Antal sider1
Vol/bind11
UdgivelsesstedDuluth
ForlagAssociation for Consumer Research
Publikationsdato2018
Sider106-107
StatusUdgivet - 2018
Udgivet eksterntJa

Citationsformater