How do Framing Strategies Influence the User's Choice of Content on the Web?

Ioanna Constantiou, Natascha Hoebel, Roberto V. Zicari

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Resumé

    A Web user is exposed to a large number of information services available from different sources. Online news is offered combined with relevant service attributes such as pictures, small text, users' recommendations, etc. We previously investigated the Web user's choice of online news, focusing on the trade-offs between reputation and other service attributes, which may explain the user's choice of an unknown source, such as a blog. In the present study, we investigate the Web user's choice of online news in a multi-attribute context. Our findings indicate that the most important service attribute is the accompanying text, followed by the source's reputation, then the percentage of readers recommending or having read the link, and then the picture. We further explore the trade-offs between the attributes through simulations. These findings provide useful insights to practitioners on how to use the service attributes in the framing strategies in order to increase the probability of the choice of online news.
    A Web user is exposed to a large number of information services available from different sources. Online news is offered combined with relevant service attributes such as pictures, small text, users' recommendations, etc. We previously investigated the Web user's choice of online news, focusing on the trade-offs between reputation and other service attributes, which may explain the user's choice of an unknown source, such as a blog. In the present study, we investigate the Web user's choice of online news in a multi-attribute context. Our findings indicate that the most important service attribute is the accompanying text, followed by the source's reputation, then the percentage of readers recommending or having read the link, and then the picture. We further explore the trade-offs between the attributes through simulations. These findings provide useful insights to practitioners on how to use the service attributes in the framing strategies in order to increase the probability of the choice of online news.
    SprogEngelsk
    TidsskriftConcurrency and Computation: Practice & Experience
    Vol/bind24
    Udgave nummer17
    Sider2207–2220
    ISSN1532-0626
    StatusUdgivet - 2012

    Bibliografisk note

    CBS bibliotek har ikke adgang til materialet
    CBS Library does not have access to the material

    Emneord

    • Web user behavior
    • Framing strategy
    • Online news
    • Heuristics
    • Choice-based conjoint
    • Web design

    Citer dette

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    abstract = "A Web user is exposed to a large number of information services available from different sources. Online news is offered combined with relevant service attributes such as pictures, small text, users' recommendations, etc. We previously investigated the Web user's choice of online news, focusing on the trade-offs between reputation and other service attributes, which may explain the user's choice of an unknown source, such as a blog. In the present study, we investigate the Web user's choice of online news in a multi-attribute context. Our findings indicate that the most important service attribute is the accompanying text, followed by the source's reputation, then the percentage of readers recommending or having read the link, and then the picture. We further explore the trade-offs between the attributes through simulations. These findings provide useful insights to practitioners on how to use the service attributes in the framing strategies in order to increase the probability of the choice of online news.",
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    How do Framing Strategies Influence the User's Choice of Content on the Web? / Constantiou, Ioanna; Hoebel, Natascha; Zicari, Roberto V.

    I: Concurrency and Computation: Practice & Experience, Bind 24, Nr. 17, 2012, s. 2207–2220.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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    AU - Constantiou,Ioanna

    AU - Hoebel,Natascha

    AU - Zicari,Roberto V.

    N1 - CBS bibliotek har ikke adgang til materialet CBS Library does not have access to the material

    PY - 2012

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