How Digital Platforms with a Social Purpose Trigger Change towards Sustainable Supply Chains

While digital platforms have been intensively researched, there has been little investigation into their role in sustainable change. Our study focuses on food supply chains and food waste and sustainable challenges. Using data collected from exploratory case studies of digital platforms and traditional actors in the food industry of a Nordic country, we categorized three major sustainable platform types: Alterationist, Redistributor, and Capability Builder. We view these as “Zebras,” a business serving profit and social purpose, and observe their emerging role in the food supply chain. We also identify key dimensions of governance and sustainability impact. With this study, we investigate how digital platforms contribute to sustainable change while also retaining their profit focus.