How Digital Platforms Compete Against Diverse Rivals

Kalina Staykova; Jan Damsgaard

doi:10.17705/2msqe.00054

How Digital Platforms Compete Against Diverse Rivals

Kalina Staykova, Jan Damsgaard

Institut for Digitalisering

Warwick Business School. University of Warwick

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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Abstract

Digital platform competition is an ongoing and unpredictable endeavor with platforms competing simultaneously against diverse competitors on several battlefronts. Based on a study of MobilePay, a prominent digital payment platform in Denmark, we propose the Digital Platform Competition Grid, which outlines four competitive approaches that platform owners can take when facing competitors with diverse characteristics. Within each approach, a platform owner can mix and match several competitive actions when competing offensively or defensively on various battlefronts.

Originalsprog	Engelsk
Artikelnummer	7
Tidsskrift	MIS Quarterly Executive
Vol/bind	20
Udgave nummer	4
Sider (fra-til)	275-295
Antal sider	21
ISSN	1540-1960
DOI	https://doi.org/10.17705/2msqe.00054
Status	Udgivet - dec. 2021

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