How Designer-founders Manage the Innovation Paradox

Nico Florian Klenne, Gerda Gemser, Ingo Karpen

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Abstrakt

Anecdotal evidence suggests that designers may be successful entrepreneurs. When designers become business founders and engage in strategic decision-making, they may encounter a strategic paradox. This paradox arises from pursuing interdependent, yet contradictory goals: optimising one single innovation outcome (desirability) versus satisficing multiple innovation outcomes (desirability, feasibility, and viability). We examine how designer-founders experience and manage the tensions resulting from this strategic paradox through a qualitative research design analysing secondary interview data. We find that the way designer-founders perceive their professional identity relates to their ability to effectively mitigate paradoxical tensions. Designer-founders who adopt a generalist role identity seem to be able to balance contradicting innovation outcomes and thereby mitigate tensions. On the other hand, designer-founders who assume a specialist role identity seem to focus on optimising desirability and avoid the experience of paradoxical tensions by erecting clear boundaries protecting their specialist role identity.
OriginalsprogEngelsk
TitelProceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 : Marketing for Impact
RedaktørerLinda Robinson, Linda Brennan, Mike Reid
Antal sider1
UdgivelsesstedMelbourne
ForlagRMIT University
Publikationsdato2017
Sider346
StatusUdgivet - 2017
BegivenhedThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2017: Marketing for Impact - RMIT - Swanston Academic Building , Melbourne, Australien
Varighed: 1 dec. 20176 dec. 2017
https://www.rmit.edu.au/events/all-events/conferences/2017/december/anzmac

Konference

KonferenceThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2017
LokationRMIT - Swanston Academic Building
LandAustralien
ByMelbourne
Periode01/12/201706/12/2017
Internetadresse
NavnProceedings of the ANZMAC Conference
ISSN1447-3275

Emneord

  • Role identity
  • Innovation paradox
  • Designer-founders

Citationsformater