How Consumer Trust in Financial Institutions Influences Relationships Between Knowledge, Cognitive Effort and Financial Healthiness

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Trust not only relates to customer trust in individual financial companies (i.e., narrow-scope trust) but also relates to the broader business context in which consumers carry out their financial decisions (i.e., broad-scope trust). Based on two surveys comprising 1,155 bank consumers and 764 pension consumers, respectively, the results of this study indicate that broad-scope trust negatively moderates relations between knowledge and financial healthiness and between cognitive effort and financial healthiness. In addition, it is demonstrated that broad-scope trust negatively influences cognitive effort and positively influences financial healthiness.
OriginalsprogEngelsk
TitelThe Proceedings of 13th International Conference Marketing Trends, 2014, Venice
RedaktørerJean-Claude Andreani, Umberto Collesei
Antal sider11
UdgivelsesstedParis
ForlagMarketing Trends Association
Publikationsdato2014
ISBN (Elektronisk)9782953281125
StatusUdgivet - 2014
BegivenhedThe 13th International Marketing Trends Conference - Venice, Italien
Varighed: 24 jan. 201425 jan. 2014
Konferencens nummer: 13
http://www.marketing-trends-congress.com/archives/2014/index.html

Konference

KonferenceThe 13th International Marketing Trends Conference
Nummer13
LandItalien
ByVenice
Periode24/01/201425/01/2014
Internetadresse

Emneord

  • Relationship marketing
  • Attribution theory
  • Broad-scope trust
  • Narrow-scope trust
  • Satisfaction
  • Loyalty

Citationsformater