How Cities Think: Thought Style, Thought Collective, and the Impact of Strategy

In this chapter, the authors introduce Ludwik Fleck and his ideas of “thought style” and “thought collective” to suggest a re-thinking of the divide between “micro” and “macro” that has perhaps more inhibited than inspired organization studies in general, and institutional theory in particular. With Fleck, the authors argue that there is no such thing as thought style-neutral cognition or undirected perception: meaning, constituted through a specific thought style shared by a thought collective, permeates cognition, judgment, perception, and thought. The authors illustrate our argument with the longitudinal case study of Sydney 2030 (i.e., the strategy-making process of the City of Sydney, Australia). The case suggests that – regardless of its actual implementation – a strategy is successful to the extent to which it shapes the socio-cognitive infrastructure of a collective and enables those engaged in city-making to think and act collectively.