How Adidas Found Its Second Wind

Nicholas Ind; Oriol Iglesias; Majken Schultz

How Adidas Found Its Second Wind

Nicholas Ind, Oriol Iglesias, Majken Schultz

Institut for Organisation

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning

Abstrakt

The sportswear giant's embrace of its heritage shows how reconnecting with the past can inspire a company's future.

Originalsprog	Engelsk
Artikelnummer	00352
Tidsskrift	Strategy + Business
Udgave nummer	80
Antal sider	8
ISSN	1083-706X
Status	Udgivet - 24 aug. 2015

Adgang til dokumentet

http://www.strategy-business.com/media/file/00352_How_Adidas_Found_Its_Second_Wind.pdfLicens: Ikke-specificeret
Find titel i CBS Bibliotek

Citationsformater

Ind, N., Iglesias, O., & Schultz, M. (2015). How Adidas Found Its Second Wind. Strategy + Business, (80), [00352]. http://www.strategy-business.com/media/file/00352_How_Adidas_Found_Its_Second_Wind.pdf

@article{e84258f7d5eb4c94a4f985fb672ea19b,

title = "How Adidas Found Its Second Wind",

abstract = "The sportswear giant's embrace of its heritage shows how reconnecting with the past can inspire a company's future.",

author = "Nicholas Ind and Oriol Iglesias and Majken Schultz",

year = "2015",

month = aug,

day = "24",

language = "English",

journal = "Strategy + Business",

issn = "1083-706X",

publisher = "Booz & Company, Inc.",

number = "80",

}

TY - JOUR

T1 - How Adidas Found Its Second Wind

AU - Ind, Nicholas

AU - Iglesias, Oriol

AU - Schultz, Majken

PY - 2015/8/24

Y1 - 2015/8/24

N2 - The sportswear giant's embrace of its heritage shows how reconnecting with the past can inspire a company's future.

AB - The sportswear giant's embrace of its heritage shows how reconnecting with the past can inspire a company's future.

UR - http://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=110978984350405&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

M3 - Journal article

JO - Strategy + Business

JF - Strategy + Business

SN - 1083-706X

IS - 80

M1 - 00352

ER -