How Adidas Found Its Second Wind

Nicholas Ind, Oriol Iglesias, Majken Schultz

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning

Abstract

The sportswear giant's embrace of its heritage shows how reconnecting with the past can inspire a company's future.

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title = "How Adidas Found Its Second Wind",

abstract = "The sportswear giant's embrace of its heritage shows how reconnecting with the past can inspire a company's future.",

author = "Nicholas Ind and Oriol Iglesias and Majken Schultz",

year = "2015",

month = aug,

day = "24",

language = "English",

journal = "Strategy + Business",

issn = "1083-706X",

publisher = "Booz & Company, Inc.",

number = "80",

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AU - Schultz, Majken

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