How Adidas Found Its Second Wind

Nicholas Ind, Oriol Iglesias, Majken Schultz

Publikation: Bidrag til tidsskriftTidsskriftartikelForskning

Abstrakt

The sportswear giant's embrace of its heritage shows how reconnecting with the past can inspire a company's future.
OriginalsprogEngelsk
Artikelnummer00352
TidsskriftStrategy + Business
Udgave nummer80
Antal sider8
ISSN1083-706X
StatusUdgivet - 24 aug. 2015

Citationsformater