Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Maria Kreuzer, Sylvia von Wallpach, Hans Muehlbacher, Bettina Sax

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

In a context of unprecedented migration home reaches high relevance. This study aims at understanding the (re-)construction of home by first generation consumer migrants. The findings provide insights into consumers’ (re-)construction of various dimensions of home and identify “inner home” as a new dimension in the context of consumer migration.
OriginalsprogEngelsk
Titel2016 Global Marketing Conference at Hong Kong Proceedings
RedaktørerJuran Kim
Udgivelses stedChangwon
ForlagGlobal Alliance of Marketing & Management Associations
Publikationsdato2016
Sider620-631
DOI
StatusUdgivet - 2016
Begivenhed2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong
Varighed: 21 jul. 201624 jul. 2016
http://gmcproceedings.net/index.html

Konference

Konference2016 Global Marketing Conference at Hong Kong
LandHong Kong
ByHong Kong
Periode21/07/201624/07/2016
Internetadresse

Emneord

  • Home
  • Product experience
  • Consumption experience
  • Home beyond home

Citationsformater

Kreuzer, M., von Wallpach, S., Muehlbacher, H., & Sax, B. (2016). Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". I J. Kim (red.), 2016 Global Marketing Conference at Hong Kong Proceedings (s. 620-631). Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GMC2016.05.05.02