Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Maria Kreuzer; Sylvia von Wallpach; Hans Muehlbacher; Bettina Sax

doi:10.15444/GMC2016.05.05.02

Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Maria Kreuzer, Sylvia von Wallpach, Hans Muehlbacher, Bettina Sax

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstract

In a context of unprecedented migration home reaches high relevance. This study aims at understanding the (re-)construction of home by first generation consumer migrants. The findings provide insights into consumers’ (re-)construction of various dimensions of home and identify “inner home” as a new dimension in the context of consumer migration.

Originalsprog	Engelsk
Titel	2016 Global Marketing Conference at Hong Kong Proceedings
Redaktører	Juran Kim
Udgivelsessted	Changwon
Forlag	Global Alliance of Marketing & Management Associations
Publikationsdato	2016
Sider	620-631
DOI	https://doi.org/10.15444/GMC2016.05.05.02
Status	Udgivet - 2016
Begivenhed	2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong Varighed: 21 jul. 2016 → 24 jul. 2016 http://gmcproceedings.net/index.html

Konference

Konference	2016 Global Marketing Conference at Hong Kong
Land/Område	Hong Kong
By	Hong Kong
Periode	21/07/2016 → 24/07/2016
Internetadresse	http://gmcproceedings.net/index.html

Emneord

Home
Product experience
Consumption experience
Home beyond home

Adgang til dokumentet

10.15444/GMC2016.05.05.02Licens: Ikke-specificeret

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Citationsformater

Kreuzer, M., von Wallpach, S., Muehlbacher, H., & Sax, B. (2016). Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". I J. Kim (red.), 2016 Global Marketing Conference at Hong Kong Proceedings (s. 620-631). Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GMC2016.05.05.02

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abstract = "In a context of unprecedented migration home reaches high relevance. This study aims at understanding the (re-)construction of home by first generation consumer migrants. The findings provide insights into consumers{\textquoteright} (re-)construction of various dimensions of home and identify “inner home” as a new dimension in the context of consumer migration.",

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booktitle = "2016 Global Marketing Conference at Hong Kong Proceedings",

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Kreuzer, M, von Wallpach, S, Muehlbacher, H & Sax, B 2016, Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". i J Kim (red.), 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, Changwon, s. 620-631, 2016 Global Marketing Conference at Hong Kong, Hong Kong, Hong Kong, 21/07/2016. https://doi.org/10.15444/GMC2016.05.05.02

Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". / Kreuzer, Maria; von Wallpach, Sylvia; Muehlbacher, Hans et al.
2016 Global Marketing Conference at Hong Kong Proceedings. red. / Juran Kim. Changwon: Global Alliance of Marketing & Management Associations, 2016. s. 620-631.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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