Holding on for a Hero: The Effect of Heroes in Mitigating Psychological Threats

Publikation: Konferencebidrag › Poster › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2016
Status	Udgivet - 2016
Udgivet eksternt	Ja
Begivenhed	The 45th EMAC Annual Conference 2016: Marketing in the Age of Data - BI Norwegian Business School, Oslo, Norge Varighed: 24 maj 2016 → 27 maj 2016 Konferencens nummer: 45 http://www.emac2016.org/

Konference	The 45th EMAC Annual Conference 2016
Nummer	45
Lokation	BI Norwegian Business School
Land/Område	Norge
By	Oslo
Periode	24/05/2016 → 27/05/2016
Internetadresse	http://www.emac2016.org/

Handle.net

@conference{7e1e31acdb48493692eafdf0eceb87ab,

title = "Holding on for a Hero: The Effect of Heroes in Mitigating Psychological Threats",

author = "Aulona Ulqinaku and Abi, {G{\"u}len Sarial}",

year = "2016",

language = "English",

note = "The 45th EMAC Annual Conference 2016 ; Conference date: 24-05-2016 Through 27-05-2016",

url = "http://www.emac2016.org/",

}