Historical Narratives and the Defense of Stigmatized Industries

Andrew Smith*, Nicholas Wong, Anders Ravn Sørensen, Ian Jones, Diego Coraiola

*Corresponding author af dette arbejde

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    Abstract

    This study examines how managers and entrepreneurs in stigmatized industries use historical narratives to combat stigma. We examine two industries, the private military contractors (PMC) industry in the United States and the cannabis industry in Canada. In recent decades, the representatives of these industries have worked to reduce the level of stigmatization faced by the industries. We show that historical narratives were used rhetorically by the representatives of both industries. In both cases, these historical narratives were targeted at just one subset of the population. Our research contributes to debates about stigmatization in ideologically diverse societies, an important issue that have been overlooked by the existing literature on stigmatized industries, which tends to assume the existence of homogeneous audiences when researching the efforts of industry representatives to destigmatize their industries.
    OriginalsprogEngelsk
    TidsskriftJournal of Management Inquiry
    Vol/bind31
    Udgave nummer4
    Sider (fra-til)386-404
    Antal sider19
    ISSN1056-4926
    DOI
    StatusUdgivet - okt. 2022

    Bibliografisk note

    Published online:10 Jun 2021.

    Emneord

    • Stigma
    • Business & government
    • Business & society
    • Attitudes

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