Helpful Hypocrisy?: The ‘Ironic Turn’ in Corporate Talk about Sustainable Development

Sarah Glozer; Mette Morsing

Helpful Hypocrisy? The ‘Ironic Turn’ in Corporate Talk about Sustainable Development

Department of Management, Society and Communication

Publikation: Andet › Udgivelser på nettet - Net-publikation › Formidling

Abstract

Do you feel uneasy to think that companies use a humorous tone in their communications about grave challenges such as climate change, pollution and inequality? We suggest the notion of helpful hypocrisy to coin this new ironic turn in recent corporate communications.

Originalsprog	Engelsk
Publikationsdato	12 feb. 2020
Udgivelsessted	Frederiksberg
Udgiver	The Business of Society
Status	Udgivet - 12 feb. 2020

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abstract = "Do you feel uneasy to think that companies use a humorous tone in their communications about grave challenges such as climate change, pollution and inequality? We suggest the notion of helpful hypocrisy to coin this new ironic turn in recent corporate communications.",

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