Health Branding in the Consumer Food Marketplace

Torben Hansen; Thyra Uth Thomsen; Suzanne C. Beckmann

Health Branding in the Consumer Food Marketplace

Torben Hansen, Thyra Uth Thomsen, Suzanne C. Beckmann

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	4 apr. 2013
Antal sider	13
Status	Udgivet - 4 apr. 2013
Begivenhed	The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013 - Catholic University of Portugal, Oporto, Portugal Varighed: 3 apr. 2013 → 5 apr. 2013 Konferencens nummer: 8 http://www.porto.ucp.pt/globalbrandconference/

Konference

Konference	The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013
Nummer	8
Lokation	Catholic University of Portugal
Land/Område	Portugal
By	Oporto
Periode	03/04/2013 → 05/04/2013
Internetadresse	http://www.porto.ucp.pt/globalbrandconference/

Handle.net

Persistent link

Citationsformater

@conference{da710840e5cc495aaf614e78437f1ef2,

title = "Health Branding in the Consumer Food Marketplace",

author = "Torben Hansen and {Uth Thomsen}, Thyra and Beckmann, {Suzanne C.}",

year = "2013",

month = apr,

day = "4",

language = "English",

note = "The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013 ; Conference date: 03-04-2013 Through 05-04-2013",

url = "http://www.porto.ucp.pt/globalbrandconference/",

}

TY - CONF

T1 - Health Branding in the Consumer Food Marketplace

AU - Hansen, Torben

AU - Uth Thomsen, Thyra

AU - Beckmann, Suzanne C.

N1 - Conference code: 8

PY - 2013/4/4

Y1 - 2013/4/4

M3 - Paper

T2 - The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013

Y2 - 3 April 2013 through 5 April 2013

ER -