Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases

Georgios Halkias, Sofia Kousi, Hans Baumgartner

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.
OriginalsprogEngelsk
TitelProceedings of the Association for Consumer Research 2020
RedaktørerJennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Antal sider2
UdgivelsesstedDuluth, MN
ForlagAssociation for Consumer Research
Publikationsdato2020
Sider381-382
ISBN (Trykt)9780915552818
StatusUdgivet - 2020
Udgivet eksterntJa
Begivenhed2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, Frankrig
Varighed: 1 okt. 20204 okt. 2020
https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

Konference2020 ACR Virtual Conference
LokationOnline
LandFrankrig
ByParis
Periode01/10/202004/10/2020
Internetadresse
NavnAdvances in Consumer Research
Vol/bind48
ISSN0098-9258

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