Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases

Georgios Halkias; Sofia  Kousi; Hans Baumgartner

Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases

Georgios Halkias, Sofia Kousi, Hans Baumgartner

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstract

Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

Originalsprog	Engelsk
Titel	Proceedings of the Association for Consumer Research 2020
Redaktører	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Antal sider	2
Udgivelsessted	Duluth, MN
Forlag	Association for Consumer Research
Publikationsdato	2020
Sider	381-382
ISBN (Trykt)	9780915552818
Status	Udgivet - 2020
Udgivet eksternt	Ja
Begivenhed	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, Frankrig Varighed: 1 okt. 2020 → 4 okt. 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

Konference	2020 ACR Virtual Conference
Lokation	Online
Land/Område	Frankrig
By	Paris
Periode	01/10/2020 → 04/10/2020
Internetadresse	https://www.acrwebsite.org/web/acr-conference/welcome-new

Navn	Advances in Consumer Research
Vol/bind	48
ISSN	0098-9258

Adgang til dokumentet

https://www.acrwebsite.org/volumes/2661001/volumes/v48/NA-48Licens: Ikke-specificeret

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Persistent link

Citationsformater

Halkias, G., Kousi, S., & Baumgartner, H. (2020). Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases. I J. Argo, T. M. Lowrey, & H. J. Schau (red.), Proceedings of the Association for Consumer Research 2020 (s. 381-382). Association for Consumer Research. https://www.acrwebsite.org/volumes/2661001/volumes/v48/NA-48

Halkias, Georgios ; Kousi, Sofia ; Baumgartner, Hans. / Happy to Have and Happy to Do : The Role of Self-expression (A)symmetry in Material and Experiential Purchases. Proceedings of the Association for Consumer Research 2020. red. / Jennifer Argo ; Tina M. Lowrey ; Hope Jensen Schau. Duluth, MN : Association for Consumer Research, 2020. s. 381-382 (Advances in Consumer Research, Bind 48).

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title = "Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases",

abstract = "Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.",

author = "Georgios Halkias and Sofia Kousi and Hans Baumgartner",

year = "2020",

language = "English",

isbn = "9780915552818",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "381--382",

editor = "Jennifer Argo and Lowrey, {Tina M.} and Schau, {Hope Jensen}",

booktitle = "Proceedings of the Association for Consumer Research 2020",

address = "United States",

note = "2020 ACR Virtual Conference ; Conference date: 01-10-2020 Through 04-10-2020",

url = "https://www.acrwebsite.org/web/acr-conference/welcome-new",

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Halkias, G, Kousi, S & Baumgartner, H 2020, Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases. i J Argo, TM Lowrey & HJ Schau (red), Proceedings of the Association for Consumer Research 2020. Association for Consumer Research, Duluth, MN, Advances in Consumer Research, bind 48, s. 381-382, 2020 ACR Virtual Conference, Paris, Frankrig, 01/10/2020. <https://www.acrwebsite.org/volumes/2661001/volumes/v48/NA-48>

Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases. / Halkias, Georgios; Kousi, Sofia ; Baumgartner, Hans.
Proceedings of the Association for Consumer Research 2020. red. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth, MN: Association for Consumer Research, 2020. s. 381-382 (Advances in Consumer Research, Bind 48).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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T1 - Happy to Have and Happy to Do

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AU - Halkias, Georgios

AU - Kousi, Sofia

AU - Baumgartner, Hans

PY - 2020

Y1 - 2020

N2 - Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

AB - Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

M3 - Article in proceedings

SN - 9780915552818

T3 - Advances in Consumer Research

SP - 381

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BT - Proceedings of the Association for Consumer Research 2020

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PB - Association for Consumer Research

CY - Duluth, MN

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