Handbook on Cross-cultural Marketing

Glen H. Brodowsky (Redaktør), Camille P. Schuster (Redaktør)

Publikation: Bog/antologi/afhandling/rapport › Antologi › Forskning › peer review

Originalsprog	Engelsk

Navn	Research Handbooks in Business and Management

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@book{037e2e8fb0b949ec8d274c83a253dfd3,

title = "Handbook on Cross-cultural Marketing",

editor = "Brodowsky, {Glen H.} and Schuster, {Camille P.}",

year = "2020",

doi = "10.4337/9781788978545",

language = "English",

isbn = "9781788978538",

series = "Research Handbooks in Business and Management",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}