Handbook of Research Methods for Marketing Management

Robin Nunkoo; Viraiyan Teeroovengadum; Christian M. Ringle

doi:10.4337/9781788976954

Handbook of Research Methods for Marketing Management

Robin Nunkoo (Redaktør), Viraiyan Teeroovengadum (Redaktør), Christian M. Ringle (Redaktør)

Publikation: Bog/antologi/afhandling/rapport › Antologi › Forskning › peer review

Abstract

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Originalsprog	Engelsk

Udgivelsessted	Cheltenham
Forlag	Edward Elgar Publishing
Antal sider	392
ISBN (Trykt)	9781788976947
ISBN (Elektronisk)	9781788976954
DOI	https://doi.org/10.4337/9781788976954
Status	Udgivet - 2021
Udgivet eksternt	Ja

Navn	Handbooks of Research Methods in Management series

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