@inbook{f5a865f0a3e311dc9bb5000ea68e967b,
title = "Grasping the Global: Multi-sited Ethnographic Market Studies",
keywords = "kultur&omr{\aa}destudier, international markedsf{\o}ring, internationale markedsanalyser, etnografi, kultur og markedsf{\o}ring",
author = "Dannie Kjeldgaard and Csaba, {Fabian F.} and G{\"u}liz Ger",
year = "2006",
language = "English",
isbn = "9781845421007",
pages = "521--533",
editor = "Belk, {Russell W.}",
booktitle = "Handbook of Qualitative Research Methods in Marketing",
publisher = "Edward Elgar Publishing",
address = "United Kingdom",
}