Gramophone: Reimagining Music

Christina Lubinski

Gramophone: Reimagining Music

Publikation: Andet › Undervisningscase

Abstract

The case traces the development of the early gramophone industry through the eyes of the American talent scout and producer Fred Gaisberg. It explores the emergence of the sound recording industry in the US since 1877, including the challenges of defining the application of this new technology, building a market and responding to critics. It then shows the difficulties of gramophone entrepreneurs expanding globally and, in particular, focuses on the expansion into India, an unfamiliar market for these entrepreneurs.

Originalsprog	Engelsk
Publikationsdato	5 nov. 2019
Udgivelsessted	Los Angeles, CA
Udgiver	USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Antal sider	16
Status	Udgivet - 5 nov. 2019

Bibliografisk note

Case - Reference no. SCG-557.

Emneord

Entrepreneurship
Innovation
International business
National differences
Business history

Adgang til dokumentet

https://www.thecasecentre.org/educators/products/view?id=166411Licens: Ikke-specificeret
https://hbsp.harvard.edu/product/SCG557-PDF-ENGLicens: Ikke-specificeret

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Citationsformater

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