Gramophone: Reimagining Music

Publikation: AndetUndervisningscase


The case traces the development of the early gramophone industry through the eyes of the American talent scout and producer Fred Gaisberg. It explores the emergence of the sound recording industry in the US since 1877, including the challenges of defining the application of this new technology, building a market and responding to critics. It then shows the difficulties of gramophone entrepreneurs expanding globally and, in particular, focuses on the expansion into India, an unfamiliar market for these entrepreneurs.
Publikationsdato5 nov. 2019
UdgivelsesstedLos Angeles, CA
UdgiverUSC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Antal sider16
StatusUdgivet - 5 nov. 2019

Bibliografisk note

Case - Reference no. SCG-557.


  • Entrepreneurship
  • Innovation
  • International business
  • National differences
  • Business history