Gone for Better or for Worse?: Exploring the Dual Nature of Ephemerality on Social Media Platforms

Tina Morlok, Ioanna Constantiou, Thomas Hess

Publikation: Kapitel i bog/rapport/konferenceprocesKonferencebidrag i proceedingsForskningpeer review

Resumé

The implementation of functionalities inspired by ephemerality represents a new and promising direction for social media platform providers to ensure active user participation. Social media platforms that already rely on ephemerality show increased activity rates. However, ephemerality represents a whole new principle in the social media context; and its impact on user perceptions and behaviours has hardly been explored. Building on an exploratory research approach, we seek to develop an indepth understanding of how and why perceived ephemerality affects user behaviour. Based on 37 interviews with users of ephemerality-based platforms and drawing on a thematic analysis, we depict the promising nature of ephemerality by revealing its positive impact on user behaviour, such as an increase in users’ willingness to share information. We found that users’ control perceptions help to explain this positive relationship. However, and contrary to existing knowledge, we found that, in specific conditions, perceived ephemerality can negatively affect user behaviour. This adverse effect can be explained by users’ loss perceptions as an underlying cognitive mechanism. From a practical perspective, our findings highlight the need to keep the delicate balance of potential upsides and downsides of ephemerality when implementing functionalities.
The implementation of functionalities inspired by ephemerality represents a new and promising direction for social media platform providers to ensure active user participation. Social media platforms that already rely on ephemerality show increased activity rates. However, ephemerality represents a whole new principle in the social media context; and its impact on user perceptions and behaviours has hardly been explored. Building on an exploratory research approach, we seek to develop an indepth understanding of how and why perceived ephemerality affects user behaviour. Based on 37 interviews with users of ephemerality-based platforms and drawing on a thematic analysis, we depict the promising nature of ephemerality by revealing its positive impact on user behaviour, such as an increase in users’ willingness to share information. We found that users’ control perceptions help to explain this positive relationship. However, and contrary to existing knowledge, we found that, in specific conditions, perceived ephemerality can negatively affect user behaviour. This adverse effect can be explained by users’ loss perceptions as an underlying cognitive mechanism. From a practical perspective, our findings highlight the need to keep the delicate balance of potential upsides and downsides of ephemerality when implementing functionalities.

Konference

KonferenceThe 26th European Conference on Information Systems (ECIS) 2018
Nummer26
LokationUniversity of Portsmouth
LandStorbritannien
ByPortsmouth
Periode23/06/201828/06/2018
Internetadresse
NavnProceedings of the European Conference on Information Systems
ISSN0000-0034

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Emneord

  • Ephemerality
  • Ephemerality-based platforms
  • Control perceptions
  • Loss perceptions
  • User behaviour
  • Information privacy

Citer dette

Morlok, T., Constantiou, I., & Hess, T. (2018). Gone for Better or for Worse? Exploring the Dual Nature of Ephemerality on Social Media Platforms. I ECIS 2018 Proceedings [1014] Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems
Morlok, Tina ; Constantiou, Ioanna ; Hess, Thomas. / Gone for Better or for Worse? Exploring the Dual Nature of Ephemerality on Social Media Platforms. ECIS 2018 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2018. (Proceedings of the European Conference on Information Systems).
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Morlok, T, Constantiou, I & Hess, T 2018, Gone for Better or for Worse? Exploring the Dual Nature of Ephemerality on Social Media Platforms. i ECIS 2018 Proceedings., 1014, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, The 26th European Conference on Information Systems (ECIS) 2018, Portsmouth, Storbritannien, 23/06/2018.

Gone for Better or for Worse? Exploring the Dual Nature of Ephemerality on Social Media Platforms. / Morlok, Tina; Constantiou, Ioanna; Hess, Thomas.

ECIS 2018 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2018. 1014.

Publikation: Kapitel i bog/rapport/konferenceprocesKonferencebidrag i proceedingsForskningpeer review

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Morlok T, Constantiou I, Hess T. Gone for Better or for Worse? Exploring the Dual Nature of Ephemerality on Social Media Platforms. I ECIS 2018 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2018. 1014. (Proceedings of the European Conference on Information Systems).