Global Strategy

    Publikation: Bidrag til bog/antologi/rapportEncyclopædiartikelForskningpeer review


    Global strategy differs from domestic strategy in terms of content and process as well as context and structure. The content of global strategy can contain five key elements, while the process of global strategy can have six major stages. These are expounded below. Global strategy is influenced by rich and complementary local contexts with diverse resource pools and game rules at the national level to form a broad ecosystem at the global level. Further, global strategy dictates the interaction or balance between different entry strategies at the levels of internal and external networks.
    TitelThe Palgrave Encyclopedia of Strategic Management
    RedaktørerMie Augier , David Teece
    Antal sider3
    Udgivelses stedBasingstoke
    ForlagPalgrave Macmillan
    ISBN (Elektronisk)9781137007728
    StatusUdgivet - 2013


    • Sociologi
    • Sociologisk Metode
    • Leksika
    • Sociologiske Modeller
    • Encyclopædier


    Li, P. P. (2013). Global Strategy. I M. Augier , & D. Teece (red.), The Palgrave Encyclopedia of Strategic Management Basingstoke: Palgrave Macmillan.