Global gardeners: Nurturing and harvesting brand value form virtual consumption communities

Poul Houman Andersen, Suzanne C. Beckmann

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2003
Antal sider	6
Status	Udgivet - 2003
Begivenhed	The 32nd EMAC Annual Conference 2003: Marketing: Responsible and Relevant? - University of Strathclyde, Glasgow, Storbritannien Varighed: 20 maj 2003 → 23 maj 2003 Konferencens nummer: 32

Konference	The 32nd EMAC Annual Conference 2003
Nummer	32
Lokation	University of Strathclyde
Land/Område	Storbritannien
By	Glasgow
Periode	20/05/2003 → 23/05/2003

Emneord

@conference{c3ad9b70c02111db9769000ea68e967b,

title = "Global gardeners: Nurturing and harvesting brand value form virtual consumption communities",

keywords = "Kunderelationer, E-business, Internet, Brand equity, Branding",

author = "{Houman Andersen}, Poul and Beckmann, {Suzanne C.}",

year = "2003",

language = "English",

note = "The 32nd EMAC Annual Conference 2003 ; Conference date: 20-05-2003 Through 23-05-2003",

}