Abstract
Relying on differential susceptibility and stress research, this paper theoretically and empirically shows how genes can help explain sales propensities, and explains why genes alone are not a sufficient base for business decisions.
Originalsprog | Engelsk |
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Titel | 2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace |
Redaktører | Ashlee Humphreys, Grant Packard, Katrijn Gielens |
Antal sider | 4 |
Udgivelsessted | Chicago |
Forlag | American Marketing Association |
Publikationsdato | 2022 |
Sider | 800-803 |
ISBN (Trykt) | 9780877570127 |
Status | Udgivet - 2022 |
Begivenhed | 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace - Las Vegas, USA Varighed: 18 feb. 2022 → 20 feb. 2022 https://www.ama.org/events/academic/2022-ama-winter-academic-conference/ |
Konference
Konference | 2022 AMA Winter Academic Conference |
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Land/Område | USA |
By | Las Vegas |
Periode | 18/02/2022 → 20/02/2022 |
Internetadresse |
Navn | AMA Educators Proceedings |
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Vol/bind | 33 |
ISSN | 0888-1839 |
Emneord
- Salespeople
- SERT
- Personality
- Differential susceptibility theory
- Stress