Give Me Your Genes and I Tell You Your Sales Success?

Christian Winter, Nicolas A. Zacharias, Ad de Jong, Johannes Habel

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Abstract

Relying on differential susceptibility and stress research, this paper theoretically and empirically shows how genes can help explain sales propensities, and explains why genes alone are not a sufficient base for business decisions.
OriginalsprogEngelsk
Titel2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace
RedaktørerAshlee Humphreys, Grant Packard, Katrijn Gielens
Antal sider4
UdgivelsesstedChicago
ForlagAmerican Marketing Association
Publikationsdato2022
Sider800-803
ISBN (Trykt)9780877570127
StatusUdgivet - 2022
Begivenhed2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace - Las Vegas, USA
Varighed: 18 feb. 202220 feb. 2022
https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Konference

Konference2022 AMA Winter Academic Conference
Land/OmrådeUSA
By Las Vegas
Periode18/02/202220/02/2022
Internetadresse
NavnAMA Educators Proceedings
Vol/bind33
ISSN0888-1839

Emneord

  • Salespeople
  • SERT
  • Personality
  • Differential susceptibility theory
  • Stress

Citationsformater