Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry

Stefan Schwarzkopf

Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2014
Antal sider	28
Status	Udgivet - 2014
Begivenhed	The 3rd Interdisciplinary Market Studies Workshop - Couvent Royal, Saint-Maximin-la-Sainte-Baume, Frankrig Varighed: 5 jun. 2014 → 6 jun. 2014 Konferencens nummer: 3 http://imsw2014.sciencesconf.org/

Workshop

Workshop	The 3rd Interdisciplinary Market Studies Workshop
Nummer	3
Lokation	Couvent Royal
Land/Område	Frankrig
By	Saint-Maximin-la-Sainte-Baume
Periode	05/06/2014 → 06/06/2014
Internetadresse	http://imsw2014.sciencesconf.org/

Adgang til dokumentet

http://marketstudi.es/wp-content/uploads/2014/09/Schwartzkopf_rating_scale.pdf

Handle.net

Persistent link

Citationsformater

@conference{63e4007b857e41a28dce01747b7a75cc,

title = "Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry",

author = "Stefan Schwarzkopf",

year = "2014",

language = "English",

note = "The 3rd Interdisciplinary Market Studies Workshop ; Conference date: 05-06-2014 Through 06-06-2014",

url = "http://imsw2014.sciencesconf.org/",

}

Schwarzkopf, S 2014, 'Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry', Paper fremlagt ved The 3rd Interdisciplinary Market Studies Workshop, Saint-Maximin-la-Sainte-Baume, Frankrig, 05/06/2014 - 06/06/2014. <http://marketstudi.es/wp-content/uploads/2014/09/Schwartzkopf_rating_scale.pdf>