Getting up in the Air: Establishing a Carbon Offsetting Program at a Hybrid Airline

Kristian Hvass, Bersant Hobdari, Thomas Balle

    Publikation: AndetAndet bidragUndervisning

    Abstrakt

    The case is a fictional case that allows students to apply their quantitative analytical skills in a real-life company case. The case requires that students study the situation within the firm and account for the nuances of the characters, analyse the data provided to them and make managerial recommendations to the firm. The case’s perspective is that the students are acting as external consultants to an airline, Air Nordic, and its CSR manager. Air Nordic is considering investing in winglet technology or a carbon offsetting programme. The head of the CSR department has asked an outside firm for their analyses. Using the industry data provided the class can analyse whether a carbon offsetting programme is a good initiative, or whether winglets or status quo is the best option.
    OriginalsprogEngelsk
    Publikationsdato2013
    Udgivelses stedFrederiksberg
    UdgiverCopenhagen Business School, CBS
    Antal sider11
    StatusUdgivet - 2013
    NavnCBS free case collection

    Bibliografisk note

    Case-reference no. 313-275-1

    Citationsformater

    Hvass, K., Hobdari, B., & Balle, T. (2013). Getting up in the Air: Establishing a Carbon Offsetting Program at a Hybrid Airline. Frederiksberg: Copenhagen Business School, CBS. CBS free case collection