Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding

Erik Braun, Sebastian Zenker, Jasper Eshuis, Erik-Hans Klijn

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2016
Antal sider	3
Status	Udgivet - 2016
Begivenhed	The Inaugural Conference of the International Place Branding Association: IPBA I. - Hendon Hall, London, Storbritannien Varighed: 7 dec. 2016 → 9 dec. 2016 Konferencens nummer: 1 http://placebranding.org/

Konference	The Inaugural Conference of the International Place Branding Association
Nummer	1
Lokation	Hendon Hall
Land/Område	Storbritannien
By	London
Periode	07/12/2016 → 09/12/2016
Internetadresse	http://placebranding.org/

Handle.net

@conference{f4bf68a75c2240cfacc54a5624271e1f,

title = "Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding",

author = "Erik Braun and Sebastian Zenker and Jasper Eshuis and Erik-Hans Klijn",

year = "2016",

language = "English",

note = "The Inaugural Conference of the International Place Branding Association ; Conference date: 07-12-2016 Through 09-12-2016",

url = "http://placebranding.org/",

}