Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding

Erik Braun, Sebastian Zenker, Jasper Eshuis, Erik-Hans Klijn

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2016
Antal sider3
StatusUdgivet - 2016
BegivenhedThe Inaugural Conference of the International Place Branding Association: IPBA I. - Hendon Hall, London, Storbritannien
Varighed: 7 dec. 20169 dec. 2016
Konferencens nummer: 1
http://placebranding.org/

Konference

KonferenceThe Inaugural Conference of the International Place Branding Association
Nummer1
LokationHendon Hall
LandStorbritannien
ByLondon
Periode07/12/201609/12/2016
Internetadresse

Bibliografisk note

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Citationsformater

Braun, E., Zenker, S., Eshuis, J., & Klijn, E-H. (2016). Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding. Abstract fra The Inaugural Conference of the International Place Branding Association, London, Storbritannien.