Game of Gamification: Marketing, Consumer Resistance and Digital Play

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	The Business of Gamification : A Critical Analysis
Redaktører	Mikolaj Dymek, Peter Zackariasson
Udgivelsessted	Abingdon
Forlag	Routledge
Publikationsdato	2017
Sider	59-80
Kapitel	4
ISBN (Trykt)	9781138824164
ISBN (Elektronisk)	9781315740867
Status	Udgivet - 2017

Navn	Routledge Advances in Management and Business Studies
Vol/bind	65

Handle.net

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title = "Game of Gamification: Marketing, Consumer Resistance and Digital Play",

author = "Lena Olaison and Taalas, {Saara L.}",

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language = "English",

isbn = "9781138824164",

series = "Routledge Advances in Management and Business Studies",

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editor = "Mikolaj Dymek and Peter Zackariasson",

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Game of Gamification: Marketing, Consumer Resistance and Digital Play. / Olaison, Lena; Taalas, Saara L.
The Business of Gamification: A Critical Analysis. red. / Mikolaj Dymek; Peter Zackariasson. Abingdon: Routledge, 2017. s. 59-80 (Routledge Advances in Management and Business Studies, Bind 65).

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

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AU - Taalas, Saara L.

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