Fuzzy-Set Based Sentiment Analysis of Big Social Data

    Publikation: KonferencebidragPaperForskningpeer review

    Abstrakt

    Computational approaches to social media analytics are largely limited to graph theoretical approaches such as social network analysis (SNA) informed by the social philosophical approach of relational sociology. There are no other unified modelling approaches to social data that integrate the conceptual, formal, software, analytical and empirical realms. In this paper, we first present and discuss a theory and conceptual model of social data. Second, we outline a formal model based on fuzzy set theory and describe the operational semantics of the formal model with a real-world social data example from Facebook. Third, we briefly present and discuss the Social Data Analytics Tool (SODATO) that realizes the conceptual model in software and provisions social data analysis based on the conceptual and formal models. Fourth, we use SODATO to fetch social data from the facebook wall of a global brand, H&M and conduct a sentiment classification of the posts and comments. Fifth, we analyse the sentiment classifications by constructing crisp as well as the fuzzy sets of the artefacts (posts, comments, likes, and shares). We document and discuss the longitudinal sentiment profiles of artefacts and actors on the facebook page. Sixth and last, we discuss the analytical method and conclude with a discussion of the benefits of set theoretical approaches based on the social philosophical approach of associational sociology.
    OriginalsprogEngelsk
    Publikationsdato2014
    Antal sider10
    StatusUdgivet - 2014
    BegivenhedThe 18th IEEE Enterprise Computing Conference. EDOC 2014: Utilizing Big Data for the Enterprise of the Future - Ulm, Tyskland
    Varighed: 1 sep. 20145 sep. 2014
    Konferencens nummer: 18
    http://www.edoc2014.org/

    Konference

    KonferenceThe 18th IEEE Enterprise Computing Conference. EDOC 2014
    Nummer18
    LandTyskland
    ByUlm
    Periode01/09/201405/09/2014
    Internetadresse

    Emneord

    • Formal Methods
    • Social Data Analytics
    • Computational Social Science
    • Data Science
    • Big Social Data

    Citationsformater

    Mukkamala, R. R., Hussain, A., & Vatrapu, R. (2014). Fuzzy-Set Based Sentiment Analysis of Big Social Data. Afhandling præsenteret på The 18th IEEE Enterprise Computing Conference. EDOC 2014, Ulm, Tyskland.