From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry

    Publikation: Bidrag til tidsskriftTidsskriftartikelpeer review

    Abstrakt

    Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses to
    institutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stake-holder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.
    OriginalsprogEngelsk
    TidsskriftJournal of Business Ethics
    Vol/bind119
    Udgave nummer2
    Sider (fra-til)245-264
    Antal sider20
    ISSN0167-4544
    DOI
    StatusUdgivet - jan. 2014

    Emneord

    • Corporate social responsibility
    • Sustainability
    • Institutional pressures
    • Strategic responses

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