TY - JOUR
T1 - Four Tactics for Implementing a Balanced Digital Platform Strategy
AU - Karhu, Kimmo
AU - Gustafsson, Robin
AU - Eaton, Ben
AU - Henfridsson, Ola
AU - Sørensen, Carsten
PY - 2020/6
Y1 - 2020/6
N2 - Digital platforms, such as Apple’s iOS and Google’s Android, face two major challenges in maintaining their competitive positions. First, the ever-increasing variety of thirdparty apps risks fragmenting a platform and requires the platform owner to use controls to maintain platform unity. Second, a too-open approach may invite competitors to exploit a platform. A balanced digital platform strategy requires a platform owner to deploy four tactics—leverage, control, exploit, and defense—to make the necessary trade-offs between variety and unity, and open and closed.
AB - Digital platforms, such as Apple’s iOS and Google’s Android, face two major challenges in maintaining their competitive positions. First, the ever-increasing variety of thirdparty apps risks fragmenting a platform and requires the platform owner to use controls to maintain platform unity. Second, a too-open approach may invite competitors to exploit a platform. A balanced digital platform strategy requires a platform owner to deploy four tactics—leverage, control, exploit, and defense—to make the necessary trade-offs between variety and unity, and open and closed.
U2 - 10.17705/2msqe.00027
DO - 10.17705/2msqe.00027
M3 - Journal article
SN - 1540-1960
VL - 19
SP - 105
EP - 120
JO - MIS Quarterly Executive
JF - MIS Quarterly Executive
IS - 2
ER -