Four Tactics for Implementing a Balanced Digital Platform Strategy

Kimmo Karhu, Robin Gustafsson, Ben Eaton, Ola Henfridsson, Carsten Sørensen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

Digital platforms, such as Apple’s iOS and Google’s Android, face two major challenges in maintaining their competitive positions. First, the ever-increasing variety of thirdparty apps risks fragmenting a platform and requires the platform owner to use controls to maintain platform unity. Second, a too-open approach may invite competitors to exploit a platform. A balanced digital platform strategy requires a platform owner to deploy four tactics—leverage, control, exploit, and defense—to make the necessary trade-offs between variety and unity, and open and closed.
OriginalsprogEngelsk
TidsskriftMIS Quarterly Executive
Vol/bind19
Udgave nummer2
Sider (fra-til)105-120
Antal sider16
ISSN1540-1960
DOI
StatusUdgivet - jun. 2020

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