Food Health Branding in the Consumer Marketplace

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2009
Antal sider	10
Status	Udgivet - 2009
Begivenhed	The 38th Annual Conference of the European Marketing Academy - Nantes, Frankrig Varighed: 1 maj 2009 → 1 maj 2009 Konferencens nummer: 38

Konference	The 38th Annual Conference of the European Marketing Academy
Nummer	38
Land/Område	Frankrig
By	Nantes
Periode	01/05/2009 → 01/05/2009

Emneord

@conference{0a420740a38911deaa06000ea68e967b,

title = "Food Health Branding in the Consumer Marketplace",

keywords = "F{\o}devarer, Sundhed, Branding, Virksomhedens sociale ansvar",

author = "Beckmann, {Suzanne C.} and Torben Hansen and {Uth Thomsen}, Thyra",

year = "2009",

language = "English",

note = "The 38th Annual Conference of the European Marketing Academy ; Conference date: 01-05-2009 Through 01-05-2009",

}

TY - CONF

T1 - Food Health Branding in the Consumer Marketplace

AU - Beckmann, Suzanne C.

AU - Hansen, Torben

AU - Uth Thomsen, Thyra

N1 - Conference code: 38

PY - 2009

Y1 - 2009

KW - Fødevarer

KW - Sundhed

KW - Branding

KW - Virksomhedens sociale ansvar

M3 - Paper

T2 - The 38th Annual Conference of the European Marketing Academy

Y2 - 1 May 2009 through 1 May 2009

ER -