Abstract
In light of the burgeoning growth of long-haul LCCs in Southeast Asia, the study constructs a model aimed at comprehending which factors lead passengers to choose full-service rather than no-frills carriers on long-range flights. In particular, the research aims at determining to what extent service quality expectations and fear of flying affect travellers' flight choices on long-haul flights. The study was set in Bangkok and primary data were obtained from a large sample of travelers departing from Suvarnabhumi Airport. While service quality emerged as a relevant factor, fear of flying didn’t turn out as a variable affecting travellers’ choices.
| Originalsprog | Engelsk |
|---|---|
| Publikationsdato | 2015 |
| Antal sider | 6 |
| Status | Udgivet - 2015 |
| Begivenhed | 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference - Ritsumeikan Asia Pacific University, Beppu, Japan Varighed: 18 jun. 2015 → 21 jun. 2015 Konferencens nummer: 5 http://www.ahtmm.com/ |
Konference
| Konference | 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference |
|---|---|
| Nummer | 5 |
| Lokation | Ritsumeikan Asia Pacific University |
| Land/Område | Japan |
| By | Beppu |
| Periode | 18/06/2015 → 21/06/2015 |
| Internetadresse |
Emneord
- Low cost airlines
- long-haul air services
- Airline service quality
- Fear of flying
- Cross-cultural differences