Flying Scared: Investigating Airline Travelers' Choice Criteria

Marco Dal Sie, Alexander Josiassen

Publikation: KonferencebidragPaperForskningpeer review

Abstrakt

In light of the burgeoning growth of long-haul LCCs in Southeast Asia, the study constructs a model aimed at comprehending which factors lead passengers to choose full-service rather than no-frills carriers on long-range flights. In particular, the research aims at determining to what extent service quality expectations and fear of flying affect travellers' flight choices on long-haul flights. The study was set in Bangkok and primary data were obtained from a large sample of travelers departing from Suvarnabhumi Airport. While service quality emerged as a relevant factor, fear of flying didn’t turn out as a variable affecting travellers’ choices.
OriginalsprogEngelsk
Publikationsdato2015
Antal sider6
StatusUdgivet - 2015
Begivenhed5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference - Ritsumeikan Asia Pacific University, Beppu, Japan
Varighed: 18 jun. 201521 jun. 2015
Konferencens nummer: 5
http://www.ahtmm.com/

Konference

Konference5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference
Nummer5
LokationRitsumeikan Asia Pacific University
LandJapan
ByBeppu
Periode18/06/201521/06/2015
Internetadresse

Emneord

  • Low cost airlines
  • long-haul air services
  • Airline service quality
  • Fear of flying
  • Cross-cultural differences

Citationsformater