Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments

Antonia Erz; Bo Christensen

Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments

Institut for Afsætningsøkonomi

Publikation: Bidrag til tidsskrift › Konferenceabstrakt i tidsskrift › Forskning › peer review

Abstract

The ease or difficulty of pronunciation can affect judgments. We experimentally show that linguistic fluency has a direct effect on liking and a U-shaped effect on memory of non-words. We further demonstrate that the fluency of novel, fictitious non-word brand names affects novelty and performance judgments of products.

Originalsprog	Engelsk
Bogserie	European Advances in Consumer Research
Vol/bind	10
Sider (fra-til)	196-197
Antal sider	2
ISSN	0098-9258
Status	Udgivet - 2013
Begivenhed	The European Association for Consumer Research Conference. EACR 2013 - IESE Campus in Barcelona, Barcelona, Spanien Varighed: 4 jul. 2013 → 7 jul. 2013 Konferencens nummer: 10 http://www.acrweb.org/eacr/Public/index.aspx

Konference

Konference	The European Association for Consumer Research Conference. EACR 2013
Nummer	10
Lokation	IESE Campus in Barcelona
Land/Område	Spanien
By	Barcelona
Periode	04/07/2013 → 07/07/2013
Internetadresse	http://www.acrweb.org/eacr/Public/index.aspx

Adgang til dokumentet

http://www.acrwebsite.org/volumes/v10e/eacr_v10_13919.pdfLicens: Ikke-specificeret

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Persistent link

Citationsformater

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title = "Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments",

abstract = "The ease or difficulty of word pronunciation can affect judgments. We experimentally show that linguistic fluency has a direct effect on liking and a U-shaped effect on memory of words. We further demonstrate that the fluency of fictitious brand names affects judgments about the novelty and performance of innovative products.",

author = "Antonia Erz and Bo Christensen",

year = "2013",

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pages = "196--197",

journal = "European Advances in Consumer Research",

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T1 - Fluency of Brand Names

T2 - The European Association for Consumer Research Conference. EACR 2013

AU - Erz, Antonia

AU - Christensen, Bo

N1 - Conference code: 10

PY - 2013

Y1 - 2013

N2 - The ease or difficulty of word pronunciation can affect judgments. We experimentally show that linguistic fluency has a direct effect on liking and a U-shaped effect on memory of words. We further demonstrate that the fluency of fictitious brand names affects judgments about the novelty and performance of innovative products.

AB - The ease or difficulty of word pronunciation can affect judgments. We experimentally show that linguistic fluency has a direct effect on liking and a U-shaped effect on memory of words. We further demonstrate that the fluency of fictitious brand names affects judgments about the novelty and performance of innovative products.

M3 - Conference abstract in journal

SN - 0098-9258

VL - 10

SP - 196

EP - 197

JO - European Advances in Consumer Research

JF - European Advances in Consumer Research

Y2 - 4 July 2013 through 7 July 2013

ER -