Flexible Strategy Mix for Central Europe: A Process Data Analysis

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Abstrakt

This study investigates how a multinational supplier can devise a flexible strategy in emerging economies. Drawing on the concept of strategic flexibility, this article analyzes change mechanisms of generic strategy for changeable conditions in emerging markets. Based on a case study of a Japanese auto parts supplier and its different strategies for the Czech Republic, Hungary, and Poland, this study exemplifies the alteration of these strategies between 1997 and 2005. A process flowchart is used to illustrate the meta‐level causality among the case firm, other business actors, and their activities at each operational unit.
OriginalsprogEngelsk
TidsskriftThunderbird International Business Review
Vol/bind52
Udgave nummer6
Sider (fra-til)605-616
Antal sider12
ISSN1096-4762
DOI
StatusUdgivet - 2010
Udgivet eksterntJa

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