Fingerprints as a Proxy for Readership of Sales Flyers: Lessons from a Large Scale Studys

Marcus Schmidt, Niels Krause

    Publikation: KonferencebidragPaperForskning

    OriginalsprogEngelsk
    Publikationsdato2004
    Antal sider6
    StatusUdgivet - 2004
    BegivenhedThe 33rd EMAC Annual Conference 2004 - University of Murcia, Murcia, Spanien
    Varighed: 18 maj 200421 maj 2004
    Konferencens nummer: 33

    Konference

    KonferenceThe 33rd EMAC Annual Conference 2004
    Nummer33
    LokationUniversity of Murcia
    LandSpanien
    ByMurcia
    Periode18/05/200421/05/2004

    Emneord

    • Reklameblade
    • Annoncer
    • Danmark
    • Reklame
    • Reklametryksager
    • fingeraftryk

    Citationsformater

    Schmidt, M., & Krause, N. (2004). Fingerprints as a Proxy for Readership of Sales Flyers: Lessons from a Large Scale Studys. Afhandling præsenteret på The 33rd EMAC Annual Conference 2004, Murcia, Spanien.