Finding Sources of Brand Value

Developing a Stakeholder Model of Brand Equity

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of Brand Management
Vol/bind13
Udgave nummer1
Sider (fra-til)10-32
ISSN1350-231X
StatusUdgivet - okt. 2005

Citer dette

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journal = "Journal of Brand Management",
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}

Finding Sources of Brand Value : Developing a Stakeholder Model of Brand Equity. / Jones, Richard.

I: Journal of Brand Management, Bind 13, Nr. 1, 10.2005, s. 10-32.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Finding Sources of Brand Value

T2 - Developing a Stakeholder Model of Brand Equity

AU - Jones, Richard

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