“Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction?

Wencke Gwozdz; Shipra Gupta; Jim Gentry

“Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction?

Wencke Gwozdz, Shipra Gupta, Jim Gentry

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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Abstract

This manuscript takes a macro perspective of consumer satisfaction in order to investigate whether one can argue that consumer satisfaction with the apparel industry may compensate in a cost/benefit sense for the environmental harm caused by the production, maintenance, and disposal of apparel. We make the case that style orientations lead to more sustainable patterns than do fashion orientations. Consumers aged 16-35 were surveyed in national surveys in five countries as to their apparel usage, their fashion versus style orientations, their perspectives of sustainable fashion, and their quality of life in a variety of domains. We hypothesize that older consumers will be more style-oriented than younger consumers, and that style-orientation will be associated with higher levels of quality of life than fashion-orientation.

Originalsprog	Engelsk
Titel	Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice : Proceedings of the 40th Annual Macromarketing Conference
Redaktører	Clifford Shultz II, Raymond Benton, Olga Kravets
Udgivelsessted	Berlin
Forlag	The Macromarketing Society
Publikationsdato	2015
Sider	128-144
Status	Udgivet - 2015
Begivenhed	The 40th Annual Macromarketing Conference. 2015 - Quinlan School of Business, Loyola University Chicago, Chicago, USA Varighed: 25 jun. 2015 → 28 jun. 2015 Konferencens nummer: 40 http://macromarketing.org/

Konference

Konference	The 40th Annual Macromarketing Conference. 2015
Nummer	40
Lokation	Quinlan School of Business, Loyola University Chicago
Land/Område	USA
By	Chicago
Periode	25/06/2015 → 28/06/2015
Internetadresse	http://macromarketing.org/

Navn	Proceedings of the Annual Macromarketing Conference
ISSN	2168-1481

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Gwozdz, W., Gupta, S., & Gentry, J. (2015). “Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction? I C. Shultz II, R. Benton, & O. Kravets (red.), Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference (s. 128-144). The Macromarketing Society.

Gwozdz, Wencke ; Gupta, Shipra ; Gentry, Jim. / “Fashion Sustainability” Inverstigated : Does Fashion or Style Generate More Life Satisfaction?. Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference. red. / Clifford Shultz II ; Raymond Benton ; Olga Kravets. Berlin : The Macromarketing Society, 2015. s. 128-144 (Proceedings of the Annual Macromarketing Conference).

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title = "“Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction?",

abstract = "This manuscript takes a macro perspective of consumer satisfaction in order to investigate whether one can argue that consumer satisfaction with the apparel industry may compensate in a cost/benefit sense for the environmental harm caused by the production, maintenance, and disposal of apparel. We make the case that style orientations lead to more sustainable patterns than do fashion orientations. Consumers aged 16-35 were surveyed in national surveys in five countries as to their apparel usage, their fashion versus style orientations, their perspectives of sustainable fashion, and their quality of life in a variety of domains. We hypothesize that older consumers will be more style-oriented than younger consumers, and that style-orientation will be associated with higher levels of quality of life than fashion-orientation.",

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booktitle = "Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice",

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note = "The 40th Annual Macromarketing Conference. 2015 ; Conference date: 25-06-2015 Through 28-06-2015",

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Gwozdz, W, Gupta, S & Gentry, J 2015, “Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction? i C Shultz II, R Benton & O Kravets (red), Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference. The Macromarketing Society, Berlin, Proceedings of the Annual Macromarketing Conference, s. 128-144, The 40th Annual Macromarketing Conference. 2015, Chicago, Illinois, USA, 25/06/2015.

“Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction? / Gwozdz, Wencke; Gupta, Shipra; Gentry, Jim.
Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference. red. / Clifford Shultz II; Raymond Benton; Olga Kravets. Berlin: The Macromarketing Society, 2015. s. 128-144 (Proceedings of the Annual Macromarketing Conference).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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N2 - This manuscript takes a macro perspective of consumer satisfaction in order to investigate whether one can argue that consumer satisfaction with the apparel industry may compensate in a cost/benefit sense for the environmental harm caused by the production, maintenance, and disposal of apparel. We make the case that style orientations lead to more sustainable patterns than do fashion orientations. Consumers aged 16-35 were surveyed in national surveys in five countries as to their apparel usage, their fashion versus style orientations, their perspectives of sustainable fashion, and their quality of life in a variety of domains. We hypothesize that older consumers will be more style-oriented than younger consumers, and that style-orientation will be associated with higher levels of quality of life than fashion-orientation.

AB - This manuscript takes a macro perspective of consumer satisfaction in order to investigate whether one can argue that consumer satisfaction with the apparel industry may compensate in a cost/benefit sense for the environmental harm caused by the production, maintenance, and disposal of apparel. We make the case that style orientations lead to more sustainable patterns than do fashion orientations. Consumers aged 16-35 were surveyed in national surveys in five countries as to their apparel usage, their fashion versus style orientations, their perspectives of sustainable fashion, and their quality of life in a variety of domains. We hypothesize that older consumers will be more style-oriented than younger consumers, and that style-orientation will be associated with higher levels of quality of life than fashion-orientation.

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Gwozdz W, Gupta S, Gentry J. “Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction? I Shultz II C, Benton R, Kravets O, red., Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference. Berlin: The Macromarketing Society. 2015. s. 128-144. (Proceedings of the Annual Macromarketing Conference).