Familiarity and Uniqueness: Branding Singapore as a Revitalized Destination

Can-Seng Ooi

    Publikation: Working paperForskning

    11 Downloads (Pure)
    OriginalsprogEngelsk
    UdgivelsesstedFrederiksberg
    UdgiverDepartment of International Economics and Management, Copenhagen Business School
    Antal sider18
    StatusUdgivet - 2009

    Emneord

    • Accreditation approach
    • Car races
    • Casinos
    • Integrated resorts
    • Brand Singapore

    Citationsformater