Facebook Drives Behavior of Passive Households in Stock Markets

Milla Siikanen, Kęstutis Baltakys, Juho Kanniainen, Ravi Vatrapu, Raghava Rao Mukkamala, Abid Hussain

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

122 Downloads (Pure)

Abstrakt

Recent studies using data on social media and stock markets have mainly focused on predicting stock returns. Instead of predicting stock price movements, we examine the relation between Facebook data and investors’ decision making in stock markets with a unique data on investors’ transactions on Nokia. We find that the decisions to buy versus sell are associated with Facebook data especially for passive households and for nonprofit organizations. At the same time, it seems that more sophisticated investors—financial and insurance institutions—are behaving independently from Facebook activities.
OriginalsprogEngelsk
TidsskriftFinance Research Letters
Vol/bind27
Sider (fra-til)208-213
Antal sider6
ISSN1544-6123
DOI
StatusUdgivet - dec. 2018

Bibliografisk note

Published online: 23. March 2018

Emneord

  • Investor behavior
  • Social media
  • Stock markets
  • Investor sophistication
  • Decision making

Citationsformater