Exploring Use Patterns and Perceived Value of Location-Based Services

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    Abstrakt

    The recent impressive diffusion of smartphones in the mobile industry offers new opportunities to mobile services vendors. One of the most influenced service categories are location-based services. In the present study we investigate the use of location-based services. Based on insights from behavioural decision making a theoretical framework is developed to analyse the individual decision to use location-based services and to identify the factors influencing use. Through a qualitative study based on LBS users' interviews, we find that the distinct value dimension and the positive experiences from the service use are the main drivers, pivotal to the continuance of use.
    OriginalsprogEngelsk
    TitelProceedings. 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
    RedaktørerGeorge M. Giaglis, Patrick Chau, Panos E. Kourouthanassi
    Antal sider8
    UdgivelsesstedLos Alamitos, CA
    ForlagIEEE
    Publikationsdato2010
    Sider107-115
    ISBN (Trykt)9781424474233
    ISBN (Elektronisk)9781424474240, 9780769540849
    DOI
    StatusUdgivet - 2010
    BegivenhedICMB 2010: The 9th International Conference on Mobile Business - Athen, Grækenland
    Varighed: 13 jun. 201015 jun. 2010
    Konferencens nummer: 9

    Konference

    KonferenceICMB 2010: The 9th International Conference on Mobile Business
    Nummer9
    LandGrækenland
    ByAthen
    Periode13/06/201015/06/2010

    Emneord

    • Mobile communication
    • Location-based services
    • Use patterns
    • Behavioural decision making

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