Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Andrea Ciceri; Vincenzo Russo; Jesper Clement

Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Andrea Ciceri
, Vincenzo Russo
, Jesper Clement

Institut for Afsætningsøkonomi

Libera Universita Di Lingue E Comunicazione

Publikation: Konferencebidrag › Poster › Forskning › peer review

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Abstract

Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.

Originalsprog	Engelsk
Publikationsdato	2018
Status	Udgivet - 2018
Begivenhed	The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018 - Copenhagen Business School, Frederiksberg, Danmark Varighed: 23 aug. 2018 → 24 aug. 2018 https://www.tilmeld.dk/SWAET2018/swaet.html

Konference

Konference	The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018
Lokation	Copenhagen Business School
Land/Område	Danmark
By	Frederiksberg
Periode	23/08/2018 → 24/08/2018
Internetadresse	https://www.tilmeld.dk/SWAET2018/swaet.html

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SWAET_2018_abstracts_20180822Forlagets udgivne version, 995 KBLicens: Ikke-specificeret

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Citationsformater

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Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference . / Ciceri, Andrea; Russo, Vincenzo; Clement, Jesper.
2018. 41 Poster session præsenteret på The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018, Frederiksberg, Danmark.

Publikation: Konferencebidrag › Poster › Forskning › peer review

TY - CONF

T1 - Exploring the Role of Wine Packaging Aesthetics

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AU - Ciceri, Andrea

AU - Russo, Vincenzo

AU - Clement, Jesper

PY - 2018

Y1 - 2018

N2 - Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.

AB - Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.

M3 - Poster

SP - 41

Y2 - 23 August 2018 through 24 August 2018

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