Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Andrea Ciceri, Vincenzo Russo, Jesper Clement

Publikation: KonferencebidragPosterForskningpeer review

257 Downloads (Pure)

Abstrakt

Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.
OriginalsprogEngelsk
Publikationsdato2018
StatusUdgivet - 2018
BegivenhedThe Scandinavian Workshop on Applied Eye Tracking. SWAET 2018 - Copenhagen Business School, Frederiksberg, Danmark
Varighed: 23 aug. 201824 aug. 2018
https://www.tilmeld.dk/SWAET2018/swaet.html

Konference

KonferenceThe Scandinavian Workshop on Applied Eye Tracking. SWAET 2018
LokationCopenhagen Business School
LandDanmark
ByFrederiksberg
Periode23/08/201824/08/2018
Internetadresse

Citationsformater

Ciceri, A., Russo, V., & Clement, J. (2018). Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference . 41. Poster session præsenteret på The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018, Frederiksberg, Danmark.