Exploring perceptions and use of mobile services: User differences in an advancing market

    Publikation: Bidrag til tidsskriftTidsskriftartikelpeer review

    Abstrakt

    This paper reports results on the evolution of m-services' market in a Western European context. We investigate Danish users' perceptions on a set of attributes similar to those utilised in an empirical research conducted during 2001, in what we expect to constitute a more mature market for m-services. Our objective is twofold: to confirm or reject the impact of the set attributes on consumer behaviour, and to highlight differences, which are bound to market evolution, between 'basic' and 'advanced' users. The results provide indications of an evolutionary path of strategic importance for firms with a competitive stake in advanced m-service's use.
    OriginalsprogEngelsk
    TidsskriftInternational Journal of Mobile Communications
    Vol/bind4
    Udgave nummer3
    Sider (fra-til)231-247
    Antal sider17
    ISSN1470-949X
    DOI
    StatusUdgivet - 2006

    Bibliografisk note

    Opstilling: 654.15 con
    Løbe nr.: 061618

    Emneord

    • Forbruger adfærd
    • Mobiltelefoner
    • Mobilkommunikation
    • Mobiltjenester
    • Brugerkategorisering
    • M-services

    Citationsformater