Exploring Multimodal Registers in and Across Organizations and Institutional Fields: Sketching an Approach for Larger-Scale Multimodal Analysis

Renate Meyer, Dennis Jancsary, Markus Höllerer, Eva Boxenbaum

Publikation: KonferencebidragPaperForskningpeer review

Resumé

In this article, we develop methodology that enables a systematic analysis of the structuralaspects of multimodal discourse from larger amounts of data. While existing research in visualorganization studies has provided interesting insights into the content and meaning(s) of visualand multimodal communication, comparably little is known about how precisely multimodalcommunication establishes such meanings, suggests relationships between text producers,topics, and audiences, and interacts with the written word. Conceptually, we suggest the conceptof ‘visual register’ as a way of capturing the particular repertoires of expression that the visualoffers and argue that studying such registers substantially contributes to understanding thedistribution of meanings in and across organizations and institutional fields, but also acrosspoints in time. By drawing on the social semiotic concept of ‘metafunction’, we develop codingadvice that aims at facilitating the analysis of larger quantities of visual data while stillacknowledging the particular performativity of the visual mode. We illustrate our ideas withempirical data on the reporting of Austrian publicly traded corporations about Corporate SocialResponsibility (CSR), a complex and multivocal management idea that touches a variety oftopics and incorporates multiple levels of audience engagement with regard to a substantialdiversity of audiences.
OriginalsprogEngelsk
Publikationsdato2016
Antal sider17
StatusUdgivet - 2016
Begivenhed2nd International Conference on Visuality, Materiality, Multimodality - Copenhagen Business School, København, Danmark
Varighed: 22 sep. 201623 sep. 2016
Konferencens nummer: 2

Konference

Konference2nd International Conference on Visuality, Materiality, Multimodality
Nummer2
LokationCopenhagen Business School
LandDanmark
ByKøbenhavn
Periode22/09/201623/09/2016

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Citer dette

Meyer, R., Jancsary, D., Höllerer, M., & Boxenbaum, E. (2016). Exploring Multimodal Registers in and Across Organizations and Institutional Fields: Sketching an Approach for Larger-Scale Multimodal Analysis. Afhandling præsenteret på 2nd International Conference on Visuality, Materiality, Multimodality, København, Danmark.
Meyer, Renate ; Jancsary, Dennis ; Höllerer, Markus ; Boxenbaum, Eva. / Exploring Multimodal Registers in and Across Organizations and Institutional Fields : Sketching an Approach for Larger-Scale Multimodal Analysis. Afhandling præsenteret på 2nd International Conference on Visuality, Materiality, Multimodality, København, Danmark.17 s.
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Meyer, R, Jancsary, D, Höllerer, M & Boxenbaum, E 2016, 'Exploring Multimodal Registers in and Across Organizations and Institutional Fields: Sketching an Approach for Larger-Scale Multimodal Analysis' Paper fremlagt ved 2nd International Conference on Visuality, Materiality, Multimodality, København, Danmark, 22/09/2016 - 23/09/2016, .

Exploring Multimodal Registers in and Across Organizations and Institutional Fields : Sketching an Approach for Larger-Scale Multimodal Analysis. / Meyer, Renate; Jancsary, Dennis; Höllerer, Markus; Boxenbaum, Eva.

2016. Afhandling præsenteret på 2nd International Conference on Visuality, Materiality, Multimodality, København, Danmark.

Publikation: KonferencebidragPaperForskningpeer review

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T1 - Exploring Multimodal Registers in and Across Organizations and Institutional Fields

T2 - Sketching an Approach for Larger-Scale Multimodal Analysis

AU - Meyer, Renate

AU - Jancsary, Dennis

AU - Höllerer, Markus

AU - Boxenbaum, Eva

N1 - CBS Library does not have access to the material

PY - 2016

Y1 - 2016

N2 - In this article, we develop methodology that enables a systematic analysis of the structuralaspects of multimodal discourse from larger amounts of data. While existing research in visualorganization studies has provided interesting insights into the content and meaning(s) of visualand multimodal communication, comparably little is known about how precisely multimodalcommunication establishes such meanings, suggests relationships between text producers,topics, and audiences, and interacts with the written word. Conceptually, we suggest the conceptof ‘visual register’ as a way of capturing the particular repertoires of expression that the visualoffers and argue that studying such registers substantially contributes to understanding thedistribution of meanings in and across organizations and institutional fields, but also acrosspoints in time. By drawing on the social semiotic concept of ‘metafunction’, we develop codingadvice that aims at facilitating the analysis of larger quantities of visual data while stillacknowledging the particular performativity of the visual mode. We illustrate our ideas withempirical data on the reporting of Austrian publicly traded corporations about Corporate SocialResponsibility (CSR), a complex and multivocal management idea that touches a variety oftopics and incorporates multiple levels of audience engagement with regard to a substantialdiversity of audiences.

AB - In this article, we develop methodology that enables a systematic analysis of the structuralaspects of multimodal discourse from larger amounts of data. While existing research in visualorganization studies has provided interesting insights into the content and meaning(s) of visualand multimodal communication, comparably little is known about how precisely multimodalcommunication establishes such meanings, suggests relationships between text producers,topics, and audiences, and interacts with the written word. Conceptually, we suggest the conceptof ‘visual register’ as a way of capturing the particular repertoires of expression that the visualoffers and argue that studying such registers substantially contributes to understanding thedistribution of meanings in and across organizations and institutional fields, but also acrosspoints in time. By drawing on the social semiotic concept of ‘metafunction’, we develop codingadvice that aims at facilitating the analysis of larger quantities of visual data while stillacknowledging the particular performativity of the visual mode. We illustrate our ideas withempirical data on the reporting of Austrian publicly traded corporations about Corporate SocialResponsibility (CSR), a complex and multivocal management idea that touches a variety oftopics and incorporates multiple levels of audience engagement with regard to a substantialdiversity of audiences.

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Meyer R, Jancsary D, Höllerer M, Boxenbaum E. Exploring Multimodal Registers in and Across Organizations and Institutional Fields: Sketching an Approach for Larger-Scale Multimodal Analysis. 2016. Afhandling præsenteret på 2nd International Conference on Visuality, Materiality, Multimodality, København, Danmark.