Exploring Digital News Publishing Business Models

A Production Network Approach

Kasper Lindskow

    Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

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    Resumé

    Nyhedsudgivere i den industrialiserede verden oplever i disse årtier en fundamental udfordring af deres forretningsmodeller på grund af forandringer i medieforbruget, i konkurrencen og i måden, hvorpå medier produceres. Forandringerne sker i takt med overgangen til et informationsbaseret netværkssamfund, som har været i gang i flere årtier, og som må forventes at fortsætte flere årtier endnu. Udfordringen af nyhedsudgivernes forretningsmodeller medfører en eksistentiel trussel mod nyhedsindustrien og har givet anledning til en kontinuerlig jagt på nye forretningsmodeller, der er holdbare i den digitale fremtid.
    I denne afhandling argumenterer jeg for, at et centralt aspekt ved nyhedsudgivernes digitale forretningsmodeller endnu ikke er blevet belyst forskningsmæssigt, og hvis store betydning kun er ved at
    blive erkendt af nyhedsudgiverne. Det underbelyste aspekt vedrører de produktionsnetværk, der understøtter co-produktionen af nyhedsmedier. For at belyse dette aspekt udforsker jeg i afhandlingen,
    hvordan nyhedsudgivere strategisk designer de produktionsnetværk, der understøtter co-produktionen af almindelige HTML-baserede nyhedsmedier på det åbne Internet. For at være i stand til at gøre dette udvikler jeg i afhandlingen en integreret teoretisk model, der muliggør analyse af strategisk design af forretningsmodeller i de dele af økonomien, der er påvirket af overgangen til netværkssamfundet. Den teoretiske model bygger på en læsning af den eksisterende litteratur om netværkssamfundet, som gives konceptuel ”kød og blod” ved at integrere et forretningsmodelskoncept, der muliggør detaljeret analyse af netværksbaseret værdiskabelse. Modellen forbindes desuden til netværksbaseret strategiteori, som kombineres med Emerson’s power-dependence teori for at muliggøre analyse af både samarbejde og konkurrence i værdiskabelsesprocesser. Endeligt udvikler jeg en ny metode, der muliggør indsamling af meget store mængder data om de ressourceudvekslinger, der finder sted mellem nyhedsudgivere og deres partnere, når nyhedsmedier produceres. Metoden gør det muligt at skabe et helt nyt, dybt og systematisk overblik over både de produktionsnetværk, som understøtter co-produktionen af nyhedsmedier og i de strømme af ressourcer, der findes i netværksbaserede medieøkologier.
    Den integrerede teoretiske model og den nye metode, som jeg udvikler i afhandlingen, bruges efterfølgende til at udforske den amerikanske medieøkologi samt de strategier som 41 førende
    Amerikanske nyhedsudgivere burger til at designe deres produktionsnetværk. I analysen identificeres de forskellige aktiviteter og ressourcestrømme, som udføres af og finder sted mellem 1.356
    forretningsenheder i den amerikanske nyhedsøkologi. Desuden identificeres en fundamental produktionsnetværksarkitektur, som karakteriser alle udgivernes produktionsnetværk, samt en typologi
    over 9 forskellige typer af produktionsnetværk. Endvidere konkluderer jeg, at den amerikanske nyhedsøkologis struktur er karakteriseret af en stor asymmetri mellem de forretningsenheder, som findes i den, og at dette giver anledning til strategiske udfordringer og dilemmaer for nyhedsudgiverne. Endeligt identificerer jeg 9 forskellige strategier, som bruges af nyhedsudgiverne til at designe deres produktionsnetværk, og som hver især på forskellige måder håndterer de udfordringer og dilemmaer, som alle nyhedsudgiverne står overfor. I afhandlingens konklusion diskuterer og perspektiverer jeg de indsigter, som produceres i afhandlingen, og forbinder dem til den eksisterende forskning for at bringe os tættere på en holistisk teori om strategisk design af digitale forretningsmodeller for nyhedsudgivelse.
    OriginalsprogEngelsk
    Udgivelses stedFrederiksberg
    ForlagCopenhagen Business School [Phd]
    Antal sider490
    ISBN (Trykt)9788793339781
    ISBN (Elektronisk)9788793339798
    StatusUdgivet - 2016
    NavnPhD series
    Nummer07.2016
    ISSN0906-6934

    Citer dette

    Lindskow, K. (2016). Exploring Digital News Publishing Business Models: A Production Network Approach. Frederiksberg: Copenhagen Business School [Phd]. PhD series, Nr. 07.2016
    Lindskow, Kasper. / Exploring Digital News Publishing Business Models : A Production Network Approach. Frederiksberg : Copenhagen Business School [Phd], 2016. 490 s. (PhD series; Nr. 07.2016).
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    Lindskow K. Exploring Digital News Publishing Business Models: A Production Network Approach. Frederiksberg: Copenhagen Business School [Phd], 2016. 490 s. (PhD series; Nr. 07.2016).