Exploring a Non-Reactive Market Research Method: Evaluating Readership of Circulars by Analyzing Fingerprints

Marcus Schmidt, Niels Krause

Publikation: Konferencebidrag › Paper › Forskning › peer review

OriginalsprogEngelsk
Publikationsdato2000
StatusUdgivet - 2000
Udgivet eksterntJa
BegivenhedThe 29th EMAC Annual Conference 2000: Marketing in the New Millennium - Erasmus University, Rotterdam, Holland
Varighed: 23 maj 2000 → 26 maj 2000
Konferencens nummer: 29

Konference

KonferenceThe 29th EMAC Annual Conference 2000
Nummer29
LokationErasmus University
Land/OmrådeHolland
ByRotterdam
Periode23/05/2000 → 26/05/2000

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