Expanding Markets Through Analytical Services and Solutions: A Case Study of Brüel & Kjær

Thomas Frandsen, Jawwad Raja, Sofie Østergaard Boa, Lauren Pflueger, Kai Basner

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This report stems from research undertaken by Copenhagen Business School (CBS) as part of the applied research project ‘Driving Competitiveness through Servitization’. The aim of the project is to examine the potential of services as a means of improving the competitiveness of Danish industry. The project is supported by the Danish Industry Foundation and involves close collaboration with Danish companies.
ForlagCopenhagen Business School, CBS
Antal sider19
ISBN (Trykt)9788793226173
ISBN (Elektronisk)9788793226166
StatusUdgivet - 2017