Examining the Customer Roles of Buyers and Users for Servitized Offerings: A Large-scale Survey

Mehmet Chakkol, Jawwad Raja, Mark Johnson

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Abstrakt

Prior research on servitization generally adopts a provider perspective to examine the selling and provision of servitized offerings. However a lack of understanding, both in academia and practice, is evident about the buying decision from a customer perspective. In particular, it is necessary to identify and examine the emergent customer needs for different servitized offerings. Hence, building on a large-scale survey of 325 respondents, this research examines the needs of different customer centers (i.e. buyers and users) with respect to basic, intermediate and advanced servitized offerings.
OriginalsprogEngelsk
Publikationsdato2016
Antal sider3
StatusUdgivet - 2016
Begivenhed5th World Conference on Production and Operations Management. P&OM 2016 - Havana International Conference Centre, Havana, Cuba
Varighed: 6 sep. 201610 sep. 2016
Konferencens nummer: 5
http://www.pomhabana2016.com/

Konference

Konference5th World Conference on Production and Operations Management. P&OM 2016
Nummer5
LokationHavana International Conference Centre
LandCuba
ByHavana
Periode06/09/201610/09/2016
Internetadresse

Emneord

  • Servitization
  • Customer needs
  • Buying centres

Citationsformater

Chakkol, M., Raja, J., & Johnson, M. (2016). Examining the Customer Roles of Buyers and Users for Servitized Offerings: A Large-scale Survey. Abstract fra 5th World Conference on Production and Operations Management. P&OM 2016, Havana, Cuba. http://www.pomhabana2016.com/Doc/Papers/HEMDFID_FKMMHF_XO8AJ8PI.pdf