Evolution of Business Models: A Case Study of SAP

Michelle C. Antero, Jonas Hedman, Stefan Henningsson

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    Abstrakt

    The ERP industry has undergone dramatic changes over the past decades due to changing market demands, thereby creating new challenges and opportunities, which have to be managed by ERP vendors. This paper inquires into the necessary evolution of business models in a technology-intensive industry (e.g., develop new offerings, engage in partnerships, and the utilize new sales channels). This paper draws from strategy process perspective to develop an evolutionary business model (EBM) framework that explains the components and processes involved. The framework is then applied to a longitudinal case study of SAP to explain how its success in a technology-intensive industry hinges on its ability to reconfigure its business model. The paper contributes to the extant literature on business models in two ways: first, by identifying and explaining the need for an evolutionary perspective; and second, by adopting different value configurations to reflect the convergence of customers, suppliers and vendors.
    OriginalsprogEngelsk
    TitelECIS 2013 Proceedings
    Antal sider12
    UdgivelsesstedAtlanta, GA
    ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publikationsdato2013
    ArtikelnummerPaper 204
    ISBN (Trykt)9783834924421
    StatusUdgivet - 2013
    BegivenhedThe 21st European Conference on Information Systems (ECIS) 2013 - Utrecht University, Utrecht Science Park 'de Uithof', Utrecht, Holland
    Varighed: 5 jun. 20138 jun. 2013
    Konferencens nummer: 21
    https://sites.google.com/site/ecis2013nl/home

    Konference

    KonferenceThe 21st European Conference on Information Systems (ECIS) 2013
    Nummer21
    LokationUtrecht University, Utrecht Science Park 'de Uithof'
    LandHolland
    ByUtrecht
    Periode05/06/201308/06/2013
    Internetadresse
    NavnProceedings of the European Conference on Information Systems
    ISSN0000-0034

    Emneord

    • Business Models
    • ERP
    • SAP

    Citationsformater